Goodwill San Antonio

With a tagline like 'from poverty to prosperity,' you can assume that Goodwill's PSA campaign for 2012 is an emotional, inspiring story recounting one man's journey of personal growth. What you probably don't expect is the extent to which Goodwill has been involved in his story. A 30 second version of this piece was featured on local television, but the two minute version featured above was presented to employees, partners and city officials at Goodwill's Annual Meeting as a poignant example of the 'good' work done by Goodwill. (Agency partner: BradfordLawton)